Your goal in sharp focus
Communication concepts act as the compass toward your goals
Companies that start out without a carefully considered communication concept may see quick results, but will not achieve their goals in the long term. They don’t have the strategy, the compass, a roadmap that contains every step, brings messages to the point, outlines target groups and defines channels. In short: Their communication will lack heart and brains.
When creating a concept, we develop answers to the following questions:
What goals are you pursuing with this communication?
What core messages do you want to convey?
What positioning should the concept pursue?
Which communication channels should convey the message?
What is the communication strategy’s target group?
Who are the other stakeholders?
Which graphic elements will we be working with?
Is there potential for a crisis?
What is the planned budget?
The final concept
As soon as we have answered all of these questions, we discuss the final communication concept with you and then apply it to your company’s organizational structure. Because the implementation will only work if everyone involved has understood the concept, been properly briefed and is behind the plan. This is something we have learned from numerous projects, and we have adapted our concept process accordingly in order to achieve an agile approach. This means that from the very first day of the cooperation we involve all the responsible parties in equal measure and do not simply impose a cookie-cutter KONTEXT communication concept on the customer. No! We work together with the client to develop a customized strategy that is supported by everyone and met with understanding.
Creating synergies between offline and online strategies
Today, no brand or product still works in an exclusively analog world. Networking through social media, smartphones and the increasing digitalization of everyday life gives us and our customers the opportunity to communicate in a more targeted way, but also requires more precise planning. We take this into account in our communication concept, combining online and offline strategies in every part of it.
Offline marketing tools such as flyers and mailers capture the attention of the observer, but then require an extension into your company’s digital world. A call-to-action prompts the target group to call up more information on social networks, the website or other online marketing instruments. The resulting synergies culminate in a 360-degree approach to communication, and contribute to the positioning of your company.
Monitoring the success of the concept and measures
Our concepts have only one goal: To make our customers’ corporate communication a success. Whether you wish to promote employee branding, professionalize PR work, or get help with the analysis, planning and implementation of measures for your social media channels, every concept for the various communication channels needs to accomplish clear goals. Success monitoring is therefore essential. That’s why, at the beginning of our cooperation, we work with you to determine what needs to be achieved. Regular briefings then ensure that we are still on the right track with the communication concept and are consistently achieving the goals we have set.
Get in touch:
+49 (0) 911 974780