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Measurably achieving communication goals

Online marketing with KONTEXT

Given its limitless possibilities, online marketing has become one of the most important fields in communication. The development of KONTEXT from a traditional PR agency to a more comprehensive communication agency reflects this trend. Our mission statement also takes into account the major significance of marketing in today’s world.

That’s why today we are also an online marketing agency that offers its customers the wide range of tools available. From creating and maintaining a website including the necessary SEO consultation to content marketing, social media marketing and newsletter marketing, and through to online advertising: we cover all areas.

For example, in 2018 we demonstrated our keen sense for online marketing by developing the arbeitsblog für Personaldienstleister [a blog for providers of personnel services], a platform that has since seen a huge increase in clicks and become a valuable content marketing tool for numerous companies.

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Successful content marketing for companies

There’s no disputing the fact that content marketing works. Knowing what works for your company requires careful consideration of all available channels. These must then be matched with the communication messages and harmonized with the relevant target groups. Distributing content at random will not lead to success. The number of channels and, accordingly, the potential wastage is simply too great for it to work.

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How we help customers with content marketing

  • Building up their own content marketing channels
  • Exploring the most useful content marketing tools
  • Developing a content marketing strategy
  • Creating content
  • Distributing content
  • Monitoring and analyzing the content marketing strategy
  • Optimizing the content marketing strategy

Newsletter marketing relates that which is important to your company

Even if the GDPR doesn’t exactly make it easy to build up a newsletter mailing list, patience pays off in the long run. Newsletters offer you the opportunity to provide information to a select target group. In the process, you not only get to know the interests of the recipients better each time, you also create versatile content that is also very valuable elsewhere – including for search engine optimization (SEO).

As an online marketing agency, we use tools that allow us to comprehensively monitor newsletter marketing activity for our customers. How many recipients opened the newsletter? Which topics were particularly interesting? Did the call-to-action work and did it generate more business for the company? We can let you know all of this in real time and use it to gather insights for the future.

Planning a newsletter?

Online advertising – targeted, skillful, economical

While companies are still investing a great deal of money in newspaper ads, the online possibilities have increased exponentially. Nowadays, social media ads can be placed so exactly that wastage is reduced to a minimum. Targeting also works across all online advertising platforms. At what time are users most receptive to your brand or your product? An A/B test can quickly find this out and set the course for more targeted advertising. The same applies when it comes to finding out which age groups, genders, locations or hobbies the advertising messages work best for.

KONTEXT can handle all facets of online advertising

As an online marketing agency, we are happy to advise you on how you can achieve as many lasting advertising contacts as possible with as little financial input as possible. We’ll work with you to develop emotional advertising messages, ensure the graphic design of the adverts makes them stick with the user, and take care of placing the ads so you don’t have to worry about a thing. We have a wide range of tools at our disposal to do this:

  • Facebook and Instagram ads

  • Banner advertising

  • Targeting

  • A/B testing

  • Monitoring and analyzing the success of the online advertising

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Get in touch:

Jan Frankowski
+49 (0) 911 9747827


Phone: 0911 974780